Contrarian or Unique Perspectives?

Steve Portigal author of Interviewing Users: How to Uncover Compelling Insights, and founder of  Portigal Consulting.  answered this question from my in past interview: I want to step back for a second, and as a manager, let’s say, I send three people out to interview or just watch the experience. They can come back and Read More …

What Makes U Unique?

We did this the other day in a Rainmaker network meeting: Have groups play telephone with 1 or 2 of each others 30 sec. elevator speech. It is interesting to see how the information is remembered. Call them back together tell them the importance as John Jantsch puts it describing your business in “One Word”. Read More …