Managing Customer Value
The importance of a robust online presence cannot be overstated in the dynamic manufacturing world. With the digital space becoming increasingly crowded, more is needed for manufacturers to have a website. They must also actively engage in digital strategies that ensure they are easily found, understood, and accessible for business in their international target markets Read More …
Welcome to a glimpse of the future – Industry 10.0. With the rapid pace of technological advancements and digital transformation, industries worldwide are on the brink of a major revolution. This article explores three exciting scenarios illustrating how businesses can embrace emerging technologies and harness their transformative power. Industry 10.0 represents the next generation of manufacturing Read More …
Manufacturing companies often focus on research and development, production, and distribution. While these are crucial aspects of the business, marketing is equally important in ensuring the success of a product. However, many manufacturing companies need more in-house marketing expertise to promote their products effectively. This is where a fractional marketing officer can step in. A Read More …
Account-based marketing (ABM) has emerged as a strategic approach companies use to direct their marketing resources towards specific accounts within a market. The ABM approach empowers organizations to align their marketing and sales teams to work in unison, focusing their collective abilities on high-value accounts. This, in turn, leads to more personalized and effective experiences Read More …
Product managers face the constant challenge of driving growth and staying ahead of the curve. A crucial aspect of achieving success lies in effective marketing strategies. However, only some manufacturing companies have the resources or expertise to maintain a dedicated marketing team. This is where a fractional marketing officer (FMO) can be a game-changer. A Read More …
How Product Managers in Manufacturing Can Leverage a Fractional Marketing Officer for Maximum Success Product Managers face the constant challenge of driving growth and staying ahead of the curve. A crucial aspect of achieving success lies in effective marketing strategies. However, only some manufacturing companies have the resources or expertise to maintain a dedicated marketing Read More …