How To Manage A Price Increase

It is expected that businesses will experience price increases over time due to inflation, increased costs, and other market forces. As such, it is important to have an effective outbound message when announcing a price increase to your customers. Doing so professionally, timely, and transparently can go a long way in managing customer expectations and Read More …

The Role Of Modern Product Management

Product management plays a critical role in the success of any organization’s products or services. Product managers combine design, engineering, marketing, and data analysis skills to develop products that add value to a company’s brand, meet customer needs and expectations, and differentiate the organization in the market. In the modern age, product managers must stay Read More …

Should You Reward Customers for Feedback?

Does a customer’s feedback deserve more than just a thank you? We’ve all been asked to leave feedback after an online purchase or at the bottom of a restaurant receipt. But is it worth rewarding customers for their opinion? Customer feedback can be a valuable source of information for any business. It can help identify improvement Read More …

Strategies To Maximize Customer Value

To maximize the success of your business, it is essential to develop an effective customer value strategy. With the right strategies, you can ensure that your customers get the most out of their experience with your business, driving loyalty, trust, and higher profits. In this article, we’ll discuss different strategies you can use to maximize Read More …

Understanding Customer Value Shapes Product Development

When designing a product or service, businesses must consider not just what features and benefits consumers will appreciate but also how much the customer will value these features and benefits. Value is a key component of any successful business, but entrepreneurs often overlook it when launching a new venture. If you’re not familiar with the Read More …

How To Improve Your Managing Customer Value

When it comes to business success, it’s essential to ensure that your customers get the value they need. Managing Customer Value is an essential process used to assess and improve the value of products and services so that customers remain satisfied and loyal to your brand. Creating customer value is an essential part of running Read More …