Managing Customer Value
As a marketer, it’s important to understand and utilize effective account management strategies to ensure you’re reaching your goals and creating an impact. Account management for marketers is essential to keeping campaigns on track, providing high-quality customer service, and managing multiple accounts at once. It can also be intimidating, as there is a lot to Read More …
A customer value program is the key to a successful business, regardless of industry. For many companies, creating a customer value program is the first step in understanding the program’s impact. However, your business will not see maximum long-term rewards if your team is not properly trained and educated on how to use and understand Read More …
The success of any business is highly dependent on the effectiveness of its sales cycle. You need an efficient system for recording sales and tracking customer feedback to maximize your profits. You must establish solid feedback loops to ensure that customer feedback is properly captured and acted upon. In this blog post, we’ll discuss improving Read More …
When it comes to effective marketing, “going viral” has been a popular goal for many years. The notion of an idea, message, or video taking off exponentially, spreading across the internet, and capturing viewers’ attention everywhere has long been desired by many businesses, brands, and organizations. However, with the rise of the internet, social media, Read More …
Nowadays, the role of a modern product manager is more complex than ever before. Product managers are now tasked with creating and delivering high-quality products to many stakeholders, from customers to investors. Product managers must be able to communicate and collaborate with each group of stakeholders effectively. This article explores how modern product managers can Read More …
It is expected that businesses will experience price increases over time due to inflation, increased costs, and other market forces. As such, it is important to have an effective outbound message when announcing a price increase to your customers. Doing so professionally, timely, and transparently can go a long way in managing customer expectations and Read More …