Managing Customer Value
Customer value programs are an important tool for driving customer loyalty and retention. When properly implemented, these programs can help boost customer engagement and play a critical role in the success of a business. Companies need to assess the impact of their customer value program to ensure that it is providing the desired results. This Read More …
An open-ended marketing campaign entails defining the endpoint of the marketing campaign as a direction rather than a customer transaction and a customer solution to a particular problem. The expectation is that an open-ended campaign will encourage sales and marketing teams to challenge and negotiate new opportunities. Marketing activity involves planning and executing marketing tactics Read More …
Every business has its own unique set of challenges. Finding the right solution isn’t always easy, especially if you don’t know where to start. When launching your first product, finding the perfect product positioning can be particularly challenging. A good product positioning should be able to attract potential customers and drive early sales. After all, Read More …
In market research, you’re tasked with uncovering the motivations of consumers to develop a product that meets their needs. Of course, you can always rely on common sense to determine what people think. However, that’s not going to cut it when thousands of individuals answer questions about their likes and dislikes, what they plan to Read More …
In business, storytelling is not a luxury; it’s a necessity. The most successful companies are the ones that have mastered the art of telling their story in a way that is compelling, interesting, and relevant. There are three imperatives that all good business storytelling must adhere to The Research Imperative, The Pragmatic Imperative, and The Read More …
A diagram-based method for evaluating, designing, and organizing marketing assets. Marketing asset mapping evaluates, designs, and organizes an organization’s marketing assets. It entails mapping out the organization’s marketing assets and resources to create a more organized system that makes accessing relevant data and executing marketing activities easier. The first step in creating an organized digital Read More …