Managing Customer Value
When people hear the term “Map the Value Stream,” their thoughts often go to the Value Stream Mapping (VSM) Process. Value Stream Mapping as depicted in “Learning to See: Value Stream Mapping to Add Value and Eliminate MUDA is the accepted method throughout the United States. It is primarily oriented toward manufacturing. In recent times Read More …
Lean is based on the creation of perfect value for the customer. It is said to be Lean’s core objective. As Sales and Marketing professional, you may think Lean has a limiting viewpoint of value. However, Lean has become successful for its ability to deliver recognizable value to the stakeholders. I addressed several of these Read More …
In discussing Goods Dominant Logic (Gd-Logic) versus Service-Dominant Logic (SD-Logic), I probably oversimplify the message when I use the comparison that GD-Logic focuses on the thought of value derived at the point of transaction and SD-Logic focuses on the thought of value derived at the point of use. I went into this thinking in a Read More …
Recently my work has centered on jobs that allow me to expand my thinking in the area of Outcome-Based Thinking. I have been fortunate to move into this field, and I find it exhilarating to say the least. Part of this thinking is embedded in Service Dominant Logic and the concepts of Value Co-creation and Read More …
My discussion with Mike Bremer,President of The Cumberland Group focused on understanding what really drives and sustains improvement. Mike had some great perspectives and I have included just one of them below. The entire transcript and podcast is available at The Improvement Trap. Joe: Well, you started out with something that I just thoroughly believe Read More …
An excerpt from my interview of Ross Maynard. Ross has worked as a coach and consultant with a wide range of British and European organizations for over 20 years. Entire Transcription and Podcast: Managing Value Streams in Lean Accounting Joe: I think it makes so much sense of building the organization from the value you Read More …