Does Lean Marketing deliver what the customer wants?

Customers do not want more choices. They just want what they want, period. And in an economy that there is less demand than supply, they can get it. Companies in response to this create more features, more options in their products or services. They will take the deep dive into segmenting their markets and through Read More …

Small Business wants to do their marketing alone?

I am not surprised but still amazed at this statistic. Two-Thirds of Small Businesses Go it Alone for Marketing More than half of small business owners say that generating new customers is a challenge for them, yet nearly two-thirds say they do not use outside support for marketing assistance, according to a survey of US Read More …