Inbound vs Outbound Worlds of Selling

As marketing has been overrun by the idea of Inbound Marketing, it has become commonplace thinking that sales is less and less important. Many of us believe that the digital sales funnel of landing pages, lead baits and autoresponders are all that is needed. The more sophisticated marketers understand how to automate their process even further Read More …

The Two Worlds of Service Design

#VDMDesign aka Vincenzo Di Maria is a service designer and co-founder of Common Ground. His work focuses on socially responsive design and innovation ranging from products to services and experiences. He trained as a designer at Central St. Martin’s College of Art Design in London, where he’ll be running the Service Design Summer Course the Read More …