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  • Customer Value
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    • Step 1: Identify Target, Key Customers
    • Step 2: Customer Outcomes (JTBD)
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    • Step 4: Value Proposition
    • Step 5: Sales/Marketing Activities – 3 E’s
    • Step 6: Marketing Channels
    • Step 7: Resources/Investments
    • Step 8: Clustering Customers for Opportunity
    • Step 9: Identify Adjacencies
    • Step 10: Co-create Vision
    • Step 11: Listening & Learning
    • Step 12: Sustain & Grow
  • Outcome Based Thinking
  • Appreciative Inquiry
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Tag: Your Story

Marketing Communications

Strategies for Harnessing the Power of Short and Long Term Marketing – Part 2

Posted onMay 1, 2023March 24, 2023

Utilizing evidence-based strategies for harnessing the power of short-term and long-term marketing is essential for any business looking to increase its reach and visibility. Short-term strategies such as content marketing, social media, email campaigns, and pay-per-click advertising can help you reach new customers, engage with current customers, and promote your brand. Long-term strategies like public Read More …

CategoriesMarketing CampaignsTagsCustomer Account Management, Customer Interviews, Lead Acquisition, Lean Marketing, Lean Sales and Marketing, Market Trends, Marketing Funnel, Platform Revolution, Platform Scale, Platforms, Qualitative Research, Quantitative Research, Sales and Marketing forecasting, Sales Funnel, Sales Pipeline, Your Story, Your Strategy

Marketing Communications

Strategies for Harnessing the Power of Short and Long Term Marketing – Part 1

Posted onApril 30, 2023March 24, 2023

In this ever-evolving marketing landscape, it is essential to understand the impact of short- and long-term marketing strategies to stay competitive. This article will explore the tension between short- and long-term strategies and provide evidence-based recommendations on how brands and businesses can best approach their marketing investments. We will also examine the different types of Read More …

CategoriesMarketing CampaignsTagsCustomer Account Management, Customer Interviews, Lead Acquisition, Lean Marketing, Lean Sales and Marketing, Market Trends, Marketing Funnel, Platform Revolution, Platform Scale, Platforms, Qualitative Research, Quantitative Research, Sales and Marketing forecasting, Sales Funnel, Sales Pipeline, Your Story, Your Strategy

Marketing Platforms

Platforms are Reshaping Marketing Management

Posted onJanuary 6, 2023November 28, 2022

In today’s business landscape, platforms are increasingly playing a pivotal role in marketing management. A platform is a digital ecosystem connecting various stakeholders to enable them to interact and transact. Platforms can connect brands and consumers and facilitate data-driven marketing processes. As we move into the era of the Fourth Industrial Revolution, it is becoming Read More …

CategoriesConcept Based Marketing, Marketing CampaignsTagsCustomer Account Management, Customer Interviews, Lead Acquisition, Lean Marketing, Lean Sales and Marketing, Market Trends, Marketing Funnel, Platform Revolution, Platform Scale, Platforms, Qualitative Research, Quantitative Research, Sales and Marketing forecasting, Sales Funnel, Sales Pipeline, Your Story, Your Strategy

Marketing Reach

How To Achieve More Reach in Your Marketing Efforts

Posted onNovember 1, 2022October 29, 2022

If you’re a marketer, you know how important it is to have a wide reach. The more people you can reach with your marketing campaigns, the better your chances of achieving your desired results. But what exactly is reach, and how can you ensure you reach as many people as possible? The Importance of Reach: Read More …

CategoriesDigital MarketingTagsAgile Marketing, Appreciative Inquiry, BRANOPS, Customer Account Management, Customer Interviews, Freelancer Onboarding, Lead Acquisition, Lean Marketing, Lean Sales and Marketing, Market Trends, Marketing for Freelancers, Marketing Funnel, Provocative Propositions, Qualitative Research, Quantitative Research, Sales and Marketing forecasting, Sales Funnel, Sales Pipeline, Your Story, Your Strategy

Appreciative Inquiry

The Starting Point for a Business Development Project

Posted onAugust 30, 2022

The 5D Process of Appreciative Inquiry serves as the initial sequence of steps in most of my Business Development projects. It ensures we carefully think through what outcomes we want to create, what supports and barriers we need to plan for, and who we have to involve within your organization to guarantee success. Quick Overview: Read More …

CategoriesAppreciative Inquiry CategoryTagsAction Learning, Action Research, Appreciative Inquiry, Appreciative Leadership, BRANOPS, Business Development, Customer Account Management, Customer Interviews, Funnel of Opportunity, Lean Marketing, Lean Sales and Marketing, marketing action research, Provocative Propositions, Sales and Marketing forecasting, Strength-Based, Your Story, Your Strategy

Marketing

Marketing is an Iterative Process That Takes Shape as Knowledge Emerges

Posted onAugust 10, 2022

Marketing is the process of creating a customer strategy that creates value for your company. That value can be in the form of increasing brand awareness, acquiring new customers or boosting revenue. To appreciate modern marketing, we need to understand what it’s not. Marketing is unlikely to bring people in because you have a lot Read More …

CategoriesCustomer ValueTagsAgile Marketing, Appreciative Inquiry, BRANOPS, Customer Account Management, Customer Interviews, Freelancer Onboarding, Lead Acquisition, Lean Marketing, Lean Sales and Marketing, Market Trends, Marketing for Freelancers, Provocative Propositions, Qualitative Research, Quantitative Research, Sales and Marketing forecasting, Sales Funnel, Sales Pipeline, Your Story, Your Strategy

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  • Business901
  • About
    • Joe Dager CV
    • Policies
  • Funnel of Opportunity
    • Funnel of Opportunity Steps
  • Marketing Experiments
    • BRANOPS: Making Your Story Your Strategy
    • Strength Based Sales and Marketing
      • Appreciative Inquiry Category
    • Expanding The Use of Freelancers As Part Of Your Strategy
    • Lean Marketing Lab
      • Marketing Kata
      • Marketing Your Value Stream
      • The Simplicity of Lean
      • Lean Service Design
  • What Orgs Hire Us To Do
    • Key Outcomes of A Customer Value Program
  • Action Learning
  • Customer Value
  • eBooks
  • Funnel of Opportunity
    • Step 1: Identify Target, Key Customers
    • Step 2: Customer Outcomes (JTBD)
    • Step 3: Product/Service Offerings
    • Step 4: Value Proposition
    • Step 5: Sales/Marketing Activities – 3 E’s
    • Step 6: Marketing Channels
    • Step 7: Resources/Investments
    • Step 8: Clustering Customers for Opportunity
    • Step 9: Identify Adjacencies
    • Step 10: Co-create Vision
    • Step 11: Listening & Learning
    • Step 12: Sustain & Grow
  • Outcome Based Thinking
  • Appreciative Inquiry
  • Metaverse
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