Jason Fried is the founder and CEO of 37signals. Fried is a passionate leader in the field of simple, clear, and elegant web-based user interface design. He spearheaded the concept, design, and development of Basecamp, 37signal’s web-based project management tool for designers, freelancers, and creative services firms. Fried is also the co-author of Defensive Design for the Web.
Related Posts:
Marketing by Sharing Concept Explained
Can you Master Continuous Improvement?
If Nothing Bad Happens, You Must Be Doing Something Right?