Jason Fried is the co-founder and President of 37signals, a privately-held Chicago-based company committed to building the best web-based tools possible with the least number of features necessary. 37signals’ products include Basecamp, Highrise, Backpack, Campfire, Ta-da List, and Writeboard. 37signals also developed and open-sourced the Ruby on Rails programming framework. 37signals’ products do less than the competition – intentionally. Jason believes there’s real value and beauty in the basics. Elegance, respect for people’s desire to simply get stuff done, and honest ease of use are the hallmarks of 37signals products
Great Lesson on marketing by Jason. If you have not read Rework, Jason co-authored this, you should. His emphasis on sharing is very interesting. He has one blog post that has had 800,000 views and linked by 700,000 other sites.
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