This is just a quick outline on part of a webinar I did for Lean Frontiers today. They will be uploading the webinar on their website. I made a quick introduction to what we may call Sales Kata that was derived from this previous post, Using the Coaching Kata in Sales. This is based on Mike Rother work on the subject of Toyota Kata. Toyota Kata is documented in his book Toyota Kata: Managing People for Improvement, Adaptiveness and Superior Results.
Marketing with PDCA (More Info): Targeting what your Customer Values at each stage of the cycle will increase your ability to deliver quicker, more accurately and with better value than your competitor. It is a moving target and the principles of Lean and PDCA facilitates the journey to Customer Value.