A Storytelling special collection of Business901 podcasts. The topics range from Transmedia Storytelling to How to structure and tell business stories. The collection totals just over three hours and the guests are listed in the order of appearance.
The Nonprofit Narrative: How Stories Can Save the World authored by Dan Portnoy is one of the best introductions on how to tell your story as a For-Profit or Non-Profit organization. This might be an endorsement; I own the book in both audio and as a Kindle. The book is short, to the point and will make an impact on how you tell your organization’ story. Dan can be found at The Portnoy Media Group.
Annette Simmons wrote the book, The Story Factor (2nd Revised Edition), and a hidden gem, Territorial Games. The Story Factor became a classic when 800-CEO-READ named it in their book as one of The 100 Best Business Books of All Time (Penguin, 2009). Annette is the founder of Group Process Consulting.
Andrea Phillips is an award-winning Transmedia writer, game designer, and author. Transmedia Storytelling is a story experience both for and with an audience that unfolds over several media channels. Author Andrea Phillips provides a fantastic introduction in this podcast and her new book, A Creator’s Guide to Transmedia Storytelling.
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by Ekaterina Walter, is a great introduction to this subject. The book offers a viewpoint from the 20K level all the way down to pixels without missing a beat.
The Pixar Storytelling book is about effective storytelling rules based on Pixar’s greatest films. The book consists of ten chapters, each of which explores an aspect of storytelling that Pixar excels at.Pixar Storytelling: Rules for Effective Storytelling Based on Pixar’s Greatest Films. The author of Pixar Storytelling, Dean Movshovitz was my guest on the podcast.
Donna Lichaw helps you navigate the oft-treacherous waters of product development. Donna helps you not just to tell stories or use stories to promote your product, but to build your products as if they were stories themselves. Her book, The User’s Journey: Storymapping Products That People Love shows you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome.
Dr. Nick Morgan is one of America’s top communication theorists and coaches. A passionate teacher, he is committed to helping people find clarity in their thinking and ideas – and then delivering them with panache. Nick wrote this little treasure, How to Tell Great Business Stories, which is how I happened upon him. Since then he has published a new book, Power Cues: The Subtle Science of Leading Groups, Persuading Others and Maximizing Your Personal Impact.