Customer Retention InfoGraphic
Not all the answers are here, but they could be.
Tag: ABM Marketing
The Engine of Kaizen in Lean Sales and Marketing
In a recent tweet from @Kevin_Meyer he expanded on a comment that he left on a Lean Blog about ISO vs Std Work . His tweet said, What I forgot to mention is that the job breakdown aspect of TWI became our engine of kaizen. A little different than the norm. I intended to respond Read More …
Lean Sales & Marketing Infographic
Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series. Marketing with PDCA (More Info): Targeting what your Customer Values at each stage of the cycle will increase your ability to deliver quicker, more accurately Read More …
PDCA: Determining Customer Touchpoints
In a recent blog post, Sales and Service Planning with PDCA, I discussed the most basic part of the Sales and Service Cycle, the conversation with the customer. People may struggle viewing this from a market versus a customer perception. Or, they may see how this applies to a B2C relationship but wonder how to Read More …
The Granularity of Process Mapping
Many think that Value Stream Mapping is for the Lean people and Process Mapping is for Six Sigma. I was surprised by the answer to a similar question that I ask Ben Graham. Ben is President of The Ben Graham Corporation and author of the book Detail Process Charting: Speaking the Language of Process. I Read More …
Lean in Sales and Marketing or
Sales and Marketing in Lean. I have always had a tendency to write about Lean in Sales and Marketing. And, I have written a lot: Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series. Read More …