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  • Customer Value
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  • Funnel of Opportunity
    • Step 1: Identify Target, Key Customers
    • Step 2: Customer Outcomes (JTBD)
    • Step 3: Product/Service Offerings
    • Step 4: Value Proposition
    • Step 5: Sales/Marketing Activities – 3 E’s
    • Step 6: Marketing Channels
    • Step 7: Resources/Investments
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    • Step 9: Identify Adjacencies
    • Step 10: Co-create Vision
    • Step 11: Listening & Learning
    • Step 12: Sustain & Grow
  • Outcome Based Thinking
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Tag: ABM Marketing

Opportunity Matrix

Using the Opportunity Matrix for Growth

Posted onApril 27, 2016November 12, 2017

Opportunity with a customer/prospect can often be narrowed down to just two concepts: How important is the problem worth solving and How satisfied they are with present solution. Tony Ulwick of Strategyn discusses this a great deal in his concept of JTBD or Jobs-to-be-done. I often draw the Opportunity matrix on a wall and start Read More …

CategoriesMarketing System Category, Marketing with Lean Category, Outcome Based ThinkingTagsABM Marketing, Account Based Marketing, Funnel of Opportunity, growth, Lean Marketing, Marketing Funnel, matrix, opportunity, Sales Funnel

Joe & Bill

What is your Marketing Gap?

Posted onApril 24, 2016November 12, 2017

I think finding your beachhead market is the most important thing you can do. Even more so than having a minimum viable product. If we have an MVP and an established Target Market/Customer, we can develop the appropriate personas that we believe are correct. I like to use a persona or even a scenario type Read More …

CategoriesMarketing with Lean CategoryTagsABM Marketing, Account Based Marketing, Funnel of Opportunity, Lean Marketing, marketing, Marketing Funnel, marketing gap, Performance gap, Sales Funnel

Explore-Exploitation

Strategy Traps for Businesses

Posted onApril 1, 2016November 12, 2017

Knut Haanaes:discusses how strategy traps repeatedly entice well-meaning organizations and people? All too often, alluring and ambitious plans for the next big thing tease with a sense of promise and growth, but ultimately fail to deliver again and again. Knut Haanaes explores the important balance between two parallel strategies: exploration – vying for what is Read More …

CategoriesMarketing with Lean CategoryTagsABM Marketing, Account Based Marketing, businesses, Funnel of Opportunity, Lean Marketing, Marketing Funnel, Sales Funnel, strategy, traps

Funnel of Opportunity

Building a Lean Marketing Funnel

Posted onMarch 30, 2016November 12, 2017

A marketing plan is not anything more than a hypothesis. It is the ability to learn from them and build on each conversation is what makes a plan plausible. Most marketing funnels concentrate on building linear step by step plans. They think of gathering a large group of prospects and narrowing them down through some Read More …

CategoriesMarketing with Lean Category, Outcome Based ThinkingTagsABM Marketing, Account Based Marketing, building, funnel, Funnel of Opportunity, Lean Marketing, marketing, Marketing Funnel, Sales Funnel

Pull in Lean Marketing

The Pull in Lean Marketing: Edges(2 of 2)

Posted onMarch 21, 2016November 12, 2017

A Lean Approach to Marketing Yesterday’s Post: The Pull in Lean Marketing: Edges (1 of 2) When I apply Lean to Sales and Marketing, I view Lean as a knowledge building exercise. It is the deeper understanding of the customer business that we achieve through the methods of PDCA and EDCA. We are exploring opportunities and Read More …

CategoriesMarketing with Lean CategoryTagsABM Marketing, Account Based Marketing, edges, Funnel of Opportunity, Lean Marketing, marketing, Marketing Funnel, Sales Funnel

Pull in Lean Marketing

The Pull in Lean Marketing: Edges(1 of 2)

Posted onMarch 20, 2016November 12, 2017

A Lean Approach to Marketing Lean processes have changed the way we think about manufacturing. It has become one of the most embedded practices of manufacturing and is based on these five core concepts: Specify value from the standpoint of the end customer by product family. Identify all the steps in the value stream for Read More …

CategoriesMarketing with Lean CategoryTagsABM Marketing, Account Based Marketing, edges, Funnel of Opportunity, Lean Marketing, marketing, Marketing Funnel, Sales Funnel

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  • Business901
  • About
    • Joe Dager CV
    • Policies
  • Funnel of Opportunity
    • Funnel of Opportunity Steps
  • Marketing Experiments
    • BRANOPS: Making Your Story Your Strategy
    • Strength Based Sales and Marketing
      • Appreciative Inquiry Category
    • Expanding The Use of Freelancers As Part Of Your Strategy
    • Lean Marketing Lab
      • Marketing Kata
      • Marketing Your Value Stream
      • The Simplicity of Lean
      • Lean Service Design
  • What Orgs Hire Us To Do
    • Key Outcomes of A Customer Value Program
  • Action Learning
  • Customer Value
  • eBooks
  • Funnel of Opportunity
    • Step 1: Identify Target, Key Customers
    • Step 2: Customer Outcomes (JTBD)
    • Step 3: Product/Service Offerings
    • Step 4: Value Proposition
    • Step 5: Sales/Marketing Activities – 3 E’s
    • Step 6: Marketing Channels
    • Step 7: Resources/Investments
    • Step 8: Clustering Customers for Opportunity
    • Step 9: Identify Adjacencies
    • Step 10: Co-create Vision
    • Step 11: Listening & Learning
    • Step 12: Sustain & Grow
  • Outcome Based Thinking
  • Appreciative Inquiry
  • Metaverse
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