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    • Step 1: Identify Target, Key Customers
    • Step 2: Customer Outcomes (JTBD)
    • Step 3: Product/Service Offerings
    • Step 4: Value Proposition
    • Step 5: Sales/Marketing Activities – 3 E’s
    • Step 6: Marketing Channels
    • Step 7: Resources/Investments
    • Step 8: Clustering Customers for Opportunity
    • Step 9: Identify Adjacencies
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    • Step 11: Listening & Learning
    • Step 12: Sustain & Grow
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Tag: Account Based Marketing

Funnel of Opportunity

Unlocking The Funnel of Opportunity

Posted onSeptember 25, 2023September 25, 2023

A Funnel of Opportunity is an effective 12-step process to help you achieve your goals. This process is designed to work from the known to the unknown and, through iterative steps, will help you better understand your customers and the markets you participate in. Step 1: Identify Target, Key Customers The first step in identifying Read More …

CategoriesFractional Marketing Officer, Marketing Funnel CategoryTagsAccount Based Marketing, Brand Activation, BRANOPS, Business Development, Category Entry Points, Customer Value, Funnel of Opportunity, How Brands Grow, Market Trends, marketing action research, Marketing Funnel, Sales Activation, Sales Funnel, Sales Pipeline, Target Audience, Value Laddering, Value Model, Value proposition

Account Based Marketing

Brief Overview of Account-Based Marketing

Posted onMay 25, 2023March 28, 2023

As a modern marketer, you’re likely familiar with Account Based Marketing (ABM) concept. ABM is an effective marketing strategy focusing on high-value accounts and combining several marketing strategies, including personalized content and targeted campaigns, to maximize ROI. While a strong ABM strategy can help you get the most out of your marketing efforts, it cannot Read More …

CategoriesConcept Based MarketingTagsABM, Account Based Marketing, Action Research, BRANOPS, Customer Value, Funnel of Opportunity, Managing Customer Value, Market Trends, Market-Value Pricing, marketing action research, Relationship Mapping, Stakeholder Mapping, Value Laddering, Value Model, Value modeling, Value proposition, Value-Based Pricing

Relationship Marketing for ABM

Harness The Power Of Relationship Mapping For Account Based Marketing

Posted onFebruary 24, 2023January 22, 2023

With Relationship Mapping, you can gain an in-depth understanding of your customer base and the relationships between them, leading to more effective Account Based Marketing (ABM) strategies. Relationship Mapping can be a powerful tool to uncover opportunities and build a successful ABM campaign, from identifying target accounts and decision makers to gaining insights into interconnections Read More …

CategoriesConcept Based Marketing, Customer ValueTagsABM, Account Based Marketing, Action Research, BRANOPS, Customer Value, Funnel of Opportunity, Managing Customer Value, Market Trends, Market-Value Pricing, marketing action research, Relationship Mapping, Stakeholder Mapping, Value Laddering, Value Model, Value modeling, Value proposition, Value proposition. Action Cycle, Value-Based Pricing

Upstream Marketing

Moving Upstream in Strategy Use Account Based Marketing

Posted onNovember 4, 2022November 4, 2022

As marketing organizations move upstream to align with their company’s business strategy, they find that new processes and tools are needed to support their efforts. Most companies operate in Acquisition-Mode, where the primary goal is to acquire new customers. In this mode, marketing and sales teams work in silos, with little collaboration. The process is Read More …

CategoriesBusiness Planning CategoryTagsAccount Based Marketing, Business strategy, Leadership Strategy, Marketing Strategy

Sales Networking

Do You Know Your Customer Well Enough?

Posted onSeptember 20, 2018

 Could you stand on a balcony at a gathering and pick the one person or the next 5 you would want to have a conversation with? Would they want to have one with you? Conversion is a result of relevance. Relevance opens the doors to experiences that matter, surprise, and bring value to our prospects Read More …

CategoriesMarketing Funnel CategoryTagsAccount Based Marketing, Digital Sales Funnel, Funnel of Depletion, Funnel of Opportunity, Markeitng Funnel, Sales Networking, Target Customer

Concept of Triangulation

Concept of Triangulation

Posted onApril 4, 2018June 17, 2018

Triangulation is not only the world’s strongest geometric shape but I would argue the strongest sales and marketing concept that we can employ. In land surveying, two points do little besides determining a distance. That third point is what provides the relative position. In sales, the idea of seeking out the decision-maker and closing the Read More …

CategoriesMarketing Action Research, Referral Marketing CategoryTagsAccount Based Marketing, Action Research, Concept of Triangulation, Lean Marketing, marketing action research, Marketing Triangularization, Triangulation

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  • Business901
  • About
    • Joe Dager CV
    • Policies
  • Funnel of Opportunity
    • Funnel of Opportunity Steps
  • Marketing Experiments
    • BRANOPS: Making Your Story Your Strategy
    • Strength Based Sales and Marketing
      • Appreciative Inquiry Category
    • Expanding The Use of Freelancers As Part Of Your Strategy
    • Lean Marketing Lab
      • Marketing Kata
      • Marketing Your Value Stream
      • The Simplicity of Lean
      • Lean Service Design
  • What Orgs Hire Us To Do
    • Key Outcomes of A Customer Value Program
  • Action Learning
  • Customer Value
  • eBooks
  • Funnel of Opportunity
    • Step 1: Identify Target, Key Customers
    • Step 2: Customer Outcomes (JTBD)
    • Step 3: Product/Service Offerings
    • Step 4: Value Proposition
    • Step 5: Sales/Marketing Activities – 3 E’s
    • Step 6: Marketing Channels
    • Step 7: Resources/Investments
    • Step 8: Clustering Customers for Opportunity
    • Step 9: Identify Adjacencies
    • Step 10: Co-create Vision
    • Step 11: Listening & Learning
    • Step 12: Sustain & Grow
  • Outcome Based Thinking
  • Appreciative Inquiry
  • Metaverse
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