Managing Customer Value
Focus on What Works to Drive Winning Performance and Build a Thriving Community Appreciative inquiry has gained traction as a unique sales playbook. This is because it focuses on the customer and their needs instead of the product or features offered. As such, buyers feel they are being heard and understand how the solution will Read More …
The marketing campaign is the sum of business decisions, plans, and activities to bring your brand to target consumers. If you’re not already familiar with the process, now may be the time to get acquainted. Marketing campaigns are a staple of modern business and are especially important for brands that require constant renewal. An effective Read More …
In the project economy, everyone is a project manager. The lines between work and personal life have become blurred as we manage an ever-increasing number of projects – from developing a new product at work to planning a family vacation. Project management is not about controlling people or processes but achieving results through effective collaboration. Read More …
It’s not enough to have a great training program. It has to be sustainable and well-implemented, so many professionals are now focusing on establishing a reliable rhythm that keeps everyone updated and inspired monthly. With so much information at our fingertips and the rise of social media, it has never been easier for your team Read More …
As the Metaverse increasingly becomes a reality, marketing research methods must change to keep up. The Metaverse is a virtual world that allows users to interact with each other and with digital content realistically. This new environment will provide brands with new opportunities to collect data and connect with consumers. In the past, marketing research Read More …
Action learning can be used in market research to help identify opportunities and optimize strategies. It can help market researchers produce new ideas and insights by bringing together a group of experts to brainstorm and share their knowledge. Benefits of using Action Learning: Organizations across the globe are under constant pressure to turn data into Read More …