Managing Customer Value
If your organization and specifically, your sales and marketing teams are not in the practice of Engaging Emergence, what chance does your brand have in the race for innovation and new markets? So, what is Emergence? From Peggy Holman’s book Engaging Emergence, Turning Upheaval into Opportunity, 2010, Holman says, I define emergence as simply as possible: Read More …
Many of us will make a business case for our next marketing campaign (experiment), but few will take the time to create a prediction.
Appreciative Inquiry (AI) and Action Research (AR) has become more prevalent in my marketing approach and toolbox. For my Lean connections, it is comparable to the way I think and use PDCA. I have a higher-order of thinking as I go left to right in the diagram, but the thought process remains basically the same. A Read More …
If you take the time and think through the process; how would you do with just using an educated guesstimate? Or, at least starting there to zero in on what will actually be needed for your project. Too often, we collect data, one because it might be easy, and two thinking while we are here Read More …
A collection of sales and marketing, marketing research slides that I posted over the last few months on LinkedIn primarily. [slideshare id=128385726&doc=resources-190118125344]
The need for salespeople to be better positioned in the customer’s mind is imperative. You get appointments not only because of your company’s brand but also your salesperson’s position within the industry. Always be closing may not even be in the sales lexicon of today. Sales is taking a differ posture for success, and I think Read More …