Managing Customer Value
If not the top topic’ it must be one of top discussion points; behavioral mechanics or a more common word habits. In fact, one of my top podcasts last year was Habit Forming Products with Nir Eyal the author of Hooked: A Guide to Building Habit-Forming Products. In fact, most marketers are all running around Read More …
I like to use the term EDCA (Explore-Do-Check-Act) learned from Graham Hill to designate the Explore aspect of Lean. I view it as more of Design Type thinking content that allows for that collaborative learning cycles with a customer. Most of us design sales and marketing actions around how we think, not how the customer Read More …
In last weeks podcast I asked Troy Tuttle a question on how does someone get started with process improvement and he responded: Troy Tuttle: Yeah, that’s a good question. I’m going to give you kind of my Anderson’s Kanban or the David Anderson’s version of Kanban answer where really the context of that, of wherever Read More …
Evan Leybourn pioneered the field of Agile Business Management; applying the successful concepts and practices from the Lean and Agile movements to corporate management. He keeps busy as a senior IT executive, business management consultant, non-executive director, conference speaker, internationally published author and father. In this podcast, Evan breaks new ground and challenges the notion that projects Read More …
When introducing Lean Thinking many of us would start with the five core concepts of Lean depicted in the classic books, The Machine that Changed the World and Lean Thinking by Womack and Jones. The basic thought process goes something like this: As value is specified, value streams are identified, wasted steps are removed, and Read More …
What sort of answer would you think I would get when comparing the OODA Loop to NLP or the long name, Neuro-Linguistic Programming. I asked that question of Tom MacKay, the founder of MacKay Solutions. Tom trained as a psychologist and in NLP in 1990 and since then has become one of the most respected Read More …