Managing Customer Value
This weekend, I read the new book The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results, from the same group of people that brought you the books, The Effortless Experience. and The Challenger Sale. A short summary of the story is that it addresses the complications of selling to a committee and of course, the Read More …
New in the Get Clients NOW!TM Answer Center Here are this month’s new additions to the Answer Center. (You need a password to log in.) How to Network at Professional Associations – Article by Donna Feldman An often overlooked place to network and find referral partners is professional associations. These associations serve people working in Read More …
I have come to believe that in many successful companies there is not a lot of low-hanging fruit left. They simply cannot make efficiency changes that will create significant differences in the market place. Does that mean you should stop? Not at all, that’s part of the dilemma. Your competitors are improving so that means Read More …
The Get Clients Now Answer Center is is a great resource that I use on a regular basis. It is included when you purchase my GCN 28-day Coaching Program or you can buy it separately. I have never found a comparable product. New in the Answer Center Here are this month’s new additions to the Read More …
New in the Answer Center Here are this month’s new additions to the Get Clients Now Answer Center. (You need to have a password to log in.) Next Business901 GCN Program starts November 15th How Easy Can Marketing Be? – Article by C.J. Hayden I often speak to groups of independent professionals about what works Read More …
Here is this month’s new additions to the Get Clients Now Answer Center. (You may need a password to log in., if you don’t have one sign up. Sample Script for Approaching Referral Partners – Tool by C.J. Hayden I frequently recommend to entrepreneurs that they focus their marketing on building referral partnerships instead of Read More …