Managing Customer Value
Appreciative Inquiry (AI) and Action Research (AR) has become more prevalent in my marketing approach and toolbox. For my Lean connections, it is comparable to the way I think and use PDCA. I have a higher-order of thinking as I go left to right in the diagram, but the thought process remains basically the same. A Read More …
In your brand’s most powerful moment, does it have a sense of awe about that it is the only choice and all other things are completely ignored? This seldom happens without some sense of extremism that has been refined over time and is well-defined even at a distance. If we do that, our brand will Read More …
When we start with our customers and their stories things begin to change. We create better relationships and a higher level of learning opportunities. Thus, we can communicate more effectively across with our customers and their markets, develop more business development opportunities and connect with influencers. You must be willing to dig deep to understand customers. It becomes Read More …