Managing Customer Value
Artificial Intelligence (AI) in marketing campaigns can benefit businesses. AI can help marketers gain insights into customer behavior, automate marketing activities and deliver more targeted campaigns. Additionally, AI can help with agile project management by automating processes and increasing efficiency. AI-based marketing enables organizations to quickly analyze data to generate insights that would otherwise take much Read More …
In the age of Artificial Intelligence, marketing must adjust to a new role. It is now more important than ever to experiment, conceptualize, frame and re-frame to keep up with the fast-paced nature of technology and stay ahead of the competition. Are you looking for ways to stay ahead of the competition in your marketing Read More …
Artificial Intelligence (AI) is transforming businesses, and marketing is no exception. With AI-powered tools, marketers can gain deeper consumer insights, automate sales processes, and optimize customer journeys more efficiently than ever. AI can help marketers better understand their customers’ needs and behaviors. By leveraging machine learning algorithms, data analysis, and predictive analytics to segment customers Read More …
As the amount of data, today continues to increase, the demand for innovative and advanced data technologies also increases. This article will examine contextual data and its advantages in unlocking hidden possibilities and uncovering new opportunities. Understanding contextual data can unlock its power in determining business insights, augmenting customer experiences, and creating a data-driven culture. Read More …
The days of marketing solely relying on glossy print campaigns and commercials are long gone. With the rise of artificial intelligence (AI), marketing is now tasked with incorporating AI into its overall strategy to remain competitive. In a 2017 (a half a decade ago) study by Narrative Science, 62 percent of businesses said they planned Read More …
Marketing teams can use artificial intelligence (AI) tools to target and personalize campaigns more effectively, resulting in increased conversions and sales. Several AI-powered marketing platforms can help you better understand your customer base and target them with more relevant content. AI tools can also help you create more personalized content and ad campaigns and automate Read More …