Managing Customer Value
In the book,Value Stream Mapping for Lean Development: A How-To Guide for Streamlining Time to Market, Drew Locher explained how to create a Future State Map by utilizing seven basic questions: What does the customer really need? How often will we check our performance to customer needs? Which steps create value and which steps are Read More …
The typical company will focus on growth by emphasizing customer acquisition. However, market share growth is highly dependent on been able to retain customers. In that area, all that is needed is to find the source or the reason why they defect and then slow the rate of that defection. I doubt that you will Read More …
Why do I think you need a lean marketing assessment. An assessment will allow organizations to gain a clear snapshot of their present marketing conditions and practices. The participants can use the assessment to determine areas in need of improvement and develop a plan accordingly. The Business901 Lean Marketing Assessment is used to determine a Read More …
Why do I think you need a lean marketing assessment. An assessment will allow organizations to gain a clear snapshot of their present marketing conditions and practices. The participants can use the assessment to determine areas in need of improvement and develop a plan accordingly. The Business901 Lean Marketing Assessment is used to determine a Read More …
Marketing should be effective, efficient, and innovating, while focusing on understanding the customer’s needs. If we keep these thoughts in mind, we will only produce materials of value to a customer and only give the material to the customer when he needs it versus a constant barrage of information. The lean marketing assessment will provide Read More …
Marketing Assessment Scoring ==> Low = 0; High = 10 SCORE How well do you know your IDEAL CLIENT? How well defined is your CORE MESSAGE? How well is your SOLUTION PACKAGED? Rate the educational value of your MARKETING MATERIALS. How effective is your LEAD GENERATION TRIO? PR, Advertising, Networking How effective is your INTERNET Read More …