Managing Customer Value
One of the simplest and most effective things I’ve done for my business is to finally sit down and write a business plan. I avoided doing this for three years. I had all sorts of reasons why I didn’t think it was necessary, and I had even more ideas about how hard it would be Read More …
Many believe that the vision should have a grand scale, be meaningful and be measurable. Your vision should represent the broadest perspective but I encourage you to be specific with the message. What are you building? – The One Page Business Plan ® uses this simple question to define your vision. I have yet to Read More …
If you are thinking about hiring a marketing consultant or a coach, it is very easy to qualify them, ask them, “Can I see your marketing plan?” That will send some shimmers through them. I’m dead serious about this requirement, it is really not an option. If you read any of the material most marketing Read More …
I encourage you read an excellent article from Anita Campbell of Small Business Trends . I don’t follow her as much as I should, have not connected with her on Twitter, I guess. A short excerpt, Anita says:"In my view, the biggest impact of President Obama’s plan will be symbolic. The improved tone in the Read More …
Your marketing team needs to look at things differently to help you succeed in a tough market. Think of ways that you can make your customers feel more like part of a team that is helping each other get through these times. If you do that, your bill may not end up on the bottom Read More …
I am going to print a trillion dollars to make it through the next couple of years. That is good sound advice that I can give you and let YOU IMPLEMENT IT! If you pull it off, I can be the hero. By the way can I have a referral? Oh, you want an alternative Read More …