Managing Customer Value
The next step I use in developing a Marketing Kanban is to develop a Marketing Calendar. The quickest way to learn about an organization’s marketing is simply create a visual Marketing Calendar. Look at how we do it: When you think about your present marketing efficiencies, does your thoughts wander this direction: It’s not working, Read More …
I believe that many Marketing projects do not conform to good solid project management techniques and practices. It’s not surprising, seldom does anyone invest in the proper training to develop the skills needed. To do list, due dates without properly define scope, and assigning responsibilities does not constitute project management. Scope, Managing Risk, Variation and Read More …
It’s not working, it’s that simple. You are assigning responsibilities, deadlines and tasks, but it is just a headache to keep up. The most apparent problem: tasks are not getting handed off well or at the wrong time to others. Another problem may be, everyone’s priorities seem all mixed up, and one or two people Read More …
Marketing people talk about it all the time, and it must be from the days of buying so much print media, television and radio spots. I have marketing calendars and here is what I have figured out to do with them. Deskpad to take notes. Video on how to create one. Google calendar for my Read More …
I just listened to John Jantsch’s podcast with Mari Smith and recommend you listening to it. Mari Smith is a Facebook consultant, what a target market that is since it is has 1 million members, but she does give out some good advice. She talks about how you should have a strategy, build slowly and Read More …
One of the core principles of Duct Tape Marketing is to “Live by a Marketing Calendar.” I am going to write a series of blogs on this subject to expand on his concept. It is area that I feel that John Jantsch does not spend enough time in his book and proves to be valuable Read More …