Managing Customer Value
This discussion with Jack Vinson was previously cut from the original podcast. You can find the Related Podcast and Transcription at the Knowledge Game. Our discussion at the end of the podcast: Joe Dager: I think people struggle with that concept of Knowledge Management. I just really, that’s why I was trying to find people Read More …
One of my favorite videos recently has been the HYVEinnovation video on Co-Creation and Open Innovation. If you have not seen this it is well worth your time to view. Related Information: Do You Know the Right Job For Your Products? Will Product Managers embrace Open Innovation?Do you co-create value with your Customer? A Service Read More …
What do customers want or need ? A permanent concern for entrepreneurs, designers, marketers and others seeking to innovate. Steve discusses methods for exploring both solutions and needs and he explores how an understanding of culture (yours and your customers’) can drive innovation. Some great thoughts on application and a nice “How to” video on Read More …
Nick Coates of Promise Communities explains the fundamental rules that make co-creation possible. He shows how an idea that has been around for decades is being put back into the spotlight by communication technologies, and tells the audience what to expect for the future of this re-emerging discipline. I think Nick presents some definitive Read More …
You are what you charge for. And if you’re competing solely on the basis of price, then you’ve been commoditized, offering little or no true differentiation. What would your customers really value? Better yet, for what would they pay a premium? Experiences. Joseph Pine co-author of the book The Experience Economy: Work Is Theater & Read More …
Professor Ikujiro Nonaka in the book, The Knowledge-Creating Company: How Japanese Companies Create the Dynamics of Innovation proposed that organizational knowledge is created through a cycle of continuous social interaction of tacit and explicit knowledge involving four modes of knowledge conversion: Socialization, Externalization, Combination and Internalization. The cycle is a spiral one as each pass Read More …