Managing Customer Value
Joe: When we go to designing the future state, how closely does it have to relate to the current state? I mean should we be using the same measurements, so we can see that we’re actually gaining or can you just jump out and do that innovative and that blue sky thinking and pull a Read More …
The last few weeks I have been writing a post a week on how my marketing has transformed over the past several years. I started with, 7 Simple Steps to Improve Your Marketing and followed up with Revisiting the 7 Steps to Improve Your Marketing. Today, I will visit what I might call my current Read More …
This video does an excellent job of explaining Scenario Planning. The most common application of is for futuristic thinking and considering the different scenarios that may play out. In the video, it will comment on how this method is used in lieu of forecasting or maybe even when Predictive analytics, no longer work (Podcast, The Read More …
I have to admit, I was always and still am a Scooby Doo fan. Those famous words “Scooby Doo – Where are you” still bring a smile to my face. Where are you…in marketing circles seldom do I win a lot points by asking that question. Where are You? Defining your current marketing state can Read More …
Simply put, you cannot determine how to get somewhere without knowing where you are at. In a previous post on Lean Six Sigma marketing-Explore , I had stated Explore, the data to identify a cause and effect relationship between variables, was the 3rd step in building a Lean Six Sigma marketing process. I also stated Read More …