Sales Consequences of a No-Decision?

I’ve been there when it’s been ‘no decision’ and I’ve been on both sides. I think we all have. When I first look back, if I’m the sales guy, my first inclination is did  I really do something wrong, or I didn’t really sell the product that I needed to sell. I didn’t point out Read More …

The Four Forces of a Customer Decision

A force is defined as a push or pull that changes an object’s state of motion or causes the object to deform. In nature, there are four fundamental forces (courtesy of the University of Tenn): The strong interaction is very strong but very short-ranged. It acts only over ranges of order 10-13 centimeters and is Read More …

How Difficult is Decision Modeling?

An Excerpt from the podcast, Decision Modeling with James Taylor (Podcast and Transcription): Joe:  How difficult is it to get started? Do you need someone trained to use the process and do you need software? James:  So the first thing is, how difficult is it? Well, just like any modeling technique, the approach we use Read More …

The Systems and Processes of Decision Management

Decision Management Solutions specializes in helping organizations build decision-centric, action-oriented systems and processes using an approach of decision management, business rules and advanced analytic technologies. Their collaborative decision modeling software, Decisions First Modeler, is a cornerstone for developing requirements for these next generation systems and processes. One of the principals and author of Decision Management Read More …

How would you use Decision-Modeling?

James Taylor, one of the leading experts in decision management, is my guest tomorrow on the Business901 Podcast. Not sure, I could summarize the podcast any better than James did in this excerpt: James Taylor: One of the things we’ve been excited about with decision modeling is the breadth of use cases for it. We Read More …

Assumptions that Guide Decision Making

Anne Morriss is the best-selling co-author of Uncommon Service: How to Win by Putting Customers at the Core of Your Business and in a past podcast, I asked her, “ If you had to choose just one take away from your book, what would it be?” This led to the following excerpt. Related Podcast and Read More …