Managing Customer Value
Mercedes has the money. They have the luxury automobile. They can create a customer experience. What about us poor folks? Can we do something similar to Mercedes? – I asked that question of Joe Michelli the author of a new book, Driven to Delight, In the book’s first week, it has become a NY Times best-seller. Read More …
The Challenger Sale author Matt Dixon, is my guest next week on the Business901 Podcast, and though I could not resist talking about The Challenger Sale: Taking Control of the Customer Conversation, the discussion eventually got around to his new book The Effortless Experience: Conquering the New Battleground for Customer Loyalty. I like to think Read More …
In tomorrow’s podcast with Marc Stickdorn, co-author of This is Service Design Thinking, I asked my typical “last question” and it went like this: Joe: Is there something that I didn’t ask that you would like to expand on or mention about service design thinking? Marc: Maybe I would like to add one thing and Read More …