Managing Customer Value
I asked Dr. Graham, the author of Innovation the Cleveland Clinic Way: Powering Transformation by Putting Ideas to Work this question: You talk about these practices, and I assume you believe they could be used by others in the medical field, that’s why you wrote the book, but what about outside the medical field? An excerpt from the Read More …
In response to a few comments that have surfaced on LinkedIn picture I posted about CAP-Do and captioned with: How do you start applying Lean to sales and marketing? I use CAP-Do, it seems practically to simple, but it’s like PDCA…how simple is it? Do you ever master it? The post found a variety of Read More …
People arrive at a given point in their service experience from a multiple of ways and am I wrong in my thinking or do I need a makeup a path for each of them or do we just try to push all of them down a certain path? – Joe Dager Ben Reason: I think Read More …
The first Global Service Jam took place in March 2011, where more than 1200 participants in more than 50 cities created around 200 unique service designs around the Theme “(Super)HEROES”. A sister event, the Global Sustainability Jam, tool place in October 2011. Around 800 participants in more than 40 cities created over 100 services, products and Read More …
Ben Reason leads the London studio, Livework, on service design and innovation projects for both UK and international clients. In his time at Livework, he has worked with multinational companies and start-ups with a focus on service thinking and developing their service design methods and approach. Ben is the co-author of Service Design: From Insight to Implementation and Service Read More …
A founding partner of Livework, Ben Reason now leads the London studio on service design and innovation projects for both UK and international clients. In his time at Livework, he has worked with multinational companies and start-ups with a focus on service thinking and developing their service design methods and approach. Ben is the co-author of Read More …