BlogIN, A Blogging Unconference

I have promoter the Smaller Indiana site several times but this upcomng conferecne should be of interest to anyone that is interested in blogging.   Take a look: Smaller Indiana presents, BlogIN 2008, a Blogging Unconference.Bloggers from around the state will share best practices, tips, tools, case studies, and strategies for successful blogging. Whether you Read More …

Marketing System = Equity

As part of my Duct Tape Marketing Kits for Contractors, I offer The E-Myth Contractor by Michael Gerber as a bonus. It is a small paperback book that is an excellent overview of many important topics. If you are unfamiliar with Michel Gerber he preaches a system for everything. My kind of guy! Long story Read More …

How Can you Fast Track your plan?

Small business people I believe are simply tired of hearing about another plan, another system, they simply want to get the work done. We have all heard all the reasons and I can recite zillions of them way too much for this blog but the simple fact is, we accomplish more with a plan. But Read More …

Proven Strategies to Engage Clients

In 1960, E. Jerome McCarthy introduced the 4 P’s of Marketing as a way to describe the mix of factors required to successfully market a product. McCarthy labeled the 4 P’s as Product, Price, Place (distribution), and Promotion. The idea was that if you could identify the right combination of these elements, your marketing would Read More …

It’s minus 5 degrees in Fort Wayne

I started my computer today and intended to start blogging right away. Uck, it was minus 1 degree. Anyway, I fixed a pot of coffee and put on my Detroit Tiger baseball cap, part of my blogging attire and UCK, it is minus 5 degrees. What sensible person is going to work in this weather? Read More …