Marketers Buy News Coverage

  Is this not old news? Or is just because we have a statistic now. However, if you have good targeted content, I don’t think you have to purchase. However, I think the number is low, don’t you?   One in Five Marketers Bought Ads in Return for News Coverage Nearly 19% of senior marketers Read More …

Nonprofit Product Release

I just released my Nonprofit program this week. Its name is Business401. 2 websites are associated with the program, www.FundingYourNonprofit.com and www.Business401.com . Take a look and if you know of anyone interested let me know. More about the show: This is a bi-monthly program that I have just started on the Fort Wayne Public Read More …

Top ten PR tips for small businesses

Technorati Tags: Marketing,PR Releases,David Scott Last week I participated on a Duct Tape Coaches training call and we had a surprise guest: David R. Scott, author of the popular “The New Rules of PR”, a must book for anyone doing marketing these days. He gave us 10 great tips. I was waiting till this weekend to re-listen Read More …

Do you use your marketing to sell inside your organization?

Do you use your marketing to sell inside your organization? Few projects are on time and under budget? These failures can be devastating to the individual, costly for companies and damaging to morale. Why do so many projects fall short of their initial expectations? There is a huge difference between who has a plan and Read More …