Lean Service Design Program Download w Bonus

Lean Service Design changes the way you think about business. No longer can companies focus their efforts on process improvements. Instead, they must engage the customer in use of their product/service rather than analyzing tasks for improvement. We no longer build and hope that there is a demand. We must create demand through the services Read More …

The Use of Design Thinking at Toyota

One of my favorite books of recent years, Designing for Growth: A Design Thinking Toolkit for Managers was co-authored by Jeanne Liedtka. Her co-author Tim Ogilvie, CEO of innovation strategy consultancy Peer Insight was a past podcast guest and I highly recommend both the podcast and the book. Transcription with Podcast link: Using Design Thinking Read More …

Mapping Scenarios for Lean Service Design

I have moved away from the typical Customer Journey and Service Maps so popular in most Service Design and Design Thinking circles. I think in presentations a linear flow is much easy to understand and draw out in a workshop. It is pretty cool to create this Buyer Persona and then walk that Persona through Read More …

Lean Service Design Presentation at ASQ

I have the pleasure of participating in the conference and will be giving a sixty-minute presentation on Lean Service Design. My presentation will be offering a unique perspective on applying Lean to the Service Design Field. All participants of my presentation will receive a CD (CD is available on Amazon) that contains: 130 Page PDF eBook Read More …

Biomimicry for Design, Biofield for Sales

The innovative Biofield Entrainment is new on the scene and is proving to have many striking benefits. This exciting new development allows us to address not only the human brain but the entire energetic system. This coupled with Brainwave Entrainment, which has a history of demonstrating incredible benefits dating back to the 1960’s. You can Read More …