Managing Customer Value
Part of The Lean Minute Collection on YouTube If the customer interaction (iCustomer) is an important part of marketing you should be able to measure it. Related blog posts: What is your iCustomer Level The 7 step Lean Process of Marketing to Toyota Lean Engagement Team (More Info): The ability to share and create knowledge Read More …
In a recent blog post, Sales and Service Planning with PDCA, I discussed the most basic part of the Sales and Service Cycle, the conversation with the customer. People may struggle viewing this from a market versus a customer perception. Or, they may see how this applies to a B2C relationship but wonder how to Read More …
This is part 1 of a 3 part series on – Determining your customer perspective – Who Do You Want As a Customer? I understand that starting with this statement may not be the best lead in this day and age, but you do have to start your process thinking here. Start-up or an existing Read More …