Managing Customer Value
A Strategic Approach to Boosting Brand Recognition Fame campaigns have been shown to impact consumer perceptions of a brand significantly. These campaigns can inspire individuals to share their enthusiasm for a brand online and offline, which can be measured through metrics such as buzz and pass-along rates. By amplifying the positive attributes of emotional involvement, Read More …
Do you want to unlock new business development opportunities and make the most of the market? If so, you need to understand opportunity mapping. An effective opportunity map can help you identify potential opportunities, assess which ones are right for your business, and capitalize on them. But what is opportunity mapping, and how should you Read More …
A Fractional CMO is a cost-effective and flexible way to provide business owners and executives with marketing leadership and strategic guidance. It is a form of outsourcing where companies bring on a part-time Chief Marketing Officer (CMO) to provide the expertise and knowledge of a full-time CMO without the commitment and cost of a full-time Read More …
Engagement is key to workplace success. Employers need to understand the context of Engagement and create rules that promote positive employee interactions. The Employee Engagement Index provides background and descriptive details to supplement the research on Engagement, which covers a broad spectrum of four contexts: Cognitive Engagement Paying Attention Community Engagement Internal Control Cognitive Engagement Read More …
Mike Smith is Senior Vice President of Revenue Platforms and Operations at Hearst Magazines Digital Media and SVP of Advertising Platforms of Core Audience at Hearst. The former President of Forbes.com and former Chief Digital Officer of Forbes Media, Smith is an authority on how using real-time bidding systems with finesse can dramatically promote online Read More …
[arve url=”https://youtu.be/gB0mnLUv-UU” thumbnail=”24538″ /] In the Funnel of Opportunity, we think about marketing in the reverse order. We start with our core customer and core value proposition. With a start-up, it is with our beachhead market. When we start our marketing with core customers; things begin to change. We create better relationships and a higher level Read More …