Managing Customer Value
The digital age has changed the way we deliver marketing, the way we execute. Marketing is no longer driven by the creative, it is driven by the process. Learning becomes paramount and is driven by the way you interact and structure your customer engagement. Marketing is no longer just about getting the message out. It Read More …
Sangeet Paul Choudary is is a widely published researcher, industry keynote speaker and global CXO advisor on platform business models to high growth startups and Fortune 500 companies. Sangeet has recently published 2 books, Platform Scale: How an emerging business model helps startups build large empires with minimum investment and the Platform Revolution: How Networked Markets Are Transforming Read More …
Traditional businesses need to rethink their underlying assumptions in five domains of strategy; customers, competition, data, innovation, and value. David Rogers in his book, The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models, and how Read More …
The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy?customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models?and how to integrate these Read More …