Customer Value Management for Business Growth

Discussing Outcomes versus Features and Benefits

Posted onDecember 4, 2014November 11, 2017

Robin Lawton book, Creating a Customer-Centered Culture: Leadership in Quality, Innovation, and Speed offers some valuable insights even though it was written 20-years ago. In a past podcast, I asked Robin about discussing outcomes versus features and benefits. Related Podcast and Transcription: How Do You Listen to Your Customer? An excerpt from the podcast: Rob Read More …

Every Boardroom discussing Gamification?

Posted onAugust 7, 2011November 11, 2017

Gartner Group predicts Gamification will be a key trend that every CIO, IT planner and enterprise architect must be aware of as it relates to business. Quick Introduction: Gamification is the process of introducing game mechanics into activities to make them more game like. The Game Mechanics are principles, rules, and mechanisms that run a Read More …