Managing Customer Value
When @addartis on Twitter yesterday posted that the Reflection A3 (CAP-Do) looked a lot like a Lean version of the Six Sigma process of DMAIC (Define -Measure-Analyze-Improve-Control), I had to admit they were eerily similar. I pulled up from my archives or more specifically the eBook, Marketing with A3 (More Info), and rolled out an A3 on Read More …
Dr. Liker is a nationally recognized authority on lean manufacturing methods and Professor of Industrial and Operations Engineering at the University of Michigan. He is an expert on U.S. and Japanese differences in manufacturing and supply chain management, and co-founded the Japan Technology Management Program at UM. He had a discussion with me on PDCA Read More …
A short introduction by Maria Elena-Stopher, describes lean transformation at the Federal Department of Housing and Urban Development, and shares lessons learned in Lean applied to federal government processes. Full one-hour video is available for purchase through the Maryland World Class Consortia. Is this process doable on a national level, a lot of people think Read More …
I have been discussing Six Sigma Marketing with Eric Reidenbach of the Six Sigma Marketing Institute and find his approach to the combination of Six Sigma and Marketing quite impressive. He differs from the traditional approach of most organizations when applying Six Sigma to Marketing activities. That approach typically deals with highly structured people and Read More …
The first 4-steps of the DMAIC process answered the questions: What is important, how are we doing, what is wrong and what needs to be done? We also considered the marketing funnel stages of Awareness, consider, prefer and evaluate. The fifth stage of the process in DMAIC is Control and in the Marketing funnel it Read More …
The first 3-steps of the DMAIC process answered the questions: What is important, how are we doing and what is wrong? We also considered the marketing funnel stages of Awareness, Consider and prefer. The fourth stage of the process in DMAIC is Improve and in the Marketing funnel it is Evaluate or Trust. Now, we Read More …