Managing Customer Value
I am just not sure you can make anything that is cool enough anymore to really be an eye-stopper. The only ad that I think of right away, is the Apple notebook that fits in an envelope. After a recent presentation to a group of start-up businesses, I asked for feedback. The only negative feedback Read More …
One of the simplest and most effective things I’ve done for my business is to finally sit down and write a business plan. I avoided doing this for three years. I had all sorts of reasons why I didn’t think it was necessary, and I had even more ideas about how hard it would be Read More …
Yesterday , I finished a 2-day workshop on Effective Product Marketing presented by Pragmatic Marketing . We spent the day on: Web Content Sales Tools Sales Channel Alignment Revenue Grow Awareness & Positioning Customer Retention Impact on Business Metrics Return on Marketing Assets Product Profitability As I went through the 2nd day I kept realizing Read More …
Yesterday , I started a 2-day workshop on Effective Product Marketing presented by Pragmatic Marketing . We spent the day on: Management Goals Inbound Product & Market Data Audience Persona Profiles Target Audience & Segmentation Messaging & Programs Strategy Selling & Buying Process Marketing Assets & Liabilities Marketing Plan As I reviewed my first day, Read More …
When the NY Times looks for an expert on Referral Marketing where do they turn, Duct Tape Marketing, take a look! Harnessing the Simple, but Effective Art of Referral Marketing – New York Times