Managing Customer Value
Action Research should be an iterative process that takes shape as knowledge emerges. The premise here is that you learn, do, reflect, know how to do better, do it better, learn from that, do it better still, and so on. You work through cycles that converge towards better situation understanding and improved action. The goal Read More …
If your organization is not in the practice of Engaging Emergence, what chance does your brand have in the race for innovation and new markets? Emergence is the approach, which is used by The Third Wave to create a new market. By introducing a new product, business model, or idea, a brand can create an Read More …
If your organization and specifically, your sales and marketing teams are not in the practice of Engaging Emergence, what chance does your brand have in the race for innovation and new markets? So, what is Emergence? From Peggy Holman’s book Engaging Emergence, Turning Upheaval into Opportunity, 2010, Holman says, I define emergence as simply as possible: Read More …
There have been few books that impacted my work in using Lean in the marketing process than this book, The Theory U by C. Otto Scharmer. Scharmer has just released a new version that is well worth the read, Amazon: http://amzn.to/2ptDuTE I was using CAP-Do (superimposed over the “U” in the image to show how it Read More …