Managing Customer Value
When we use our typical sales and marketing approach, we form an idea of the way things should be, forming maps or journeys that we want our customer to adhere to. As they get further along, we have so much invested that our manipulations get stronger. When they push back, we push back. When we Read More …
Few people will discuss their failures and I compliment David Adams (@commanderadams) for being so open during his upcoming podcast when I ask him about his failures and successes on developing a community. The podcast will not post next week but the following week of October 15th. However, I want to share the information about Read More …