Managing Customer Value
Robert Rose is the author of Experiences: The 7th Era of Marketing and Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand . Robert is the Strategist in Residence and brand advisor for the Content Marketing Institute, a featured writer, and guest blogger for iMedia Connection, CMSWire and Fierce Content Management. Listen/Download Read More …
Ben Reason is a founding partner of Livework having set-up the company in 2001. He now leads the London studio on service design and innovation projects for both UK and international clients. In his time at Livework, he has worked with multinational companies and start-ups with a focus on service thinking and developing their service Read More …
W. Edwards Deming estimated that a lack of an understanding of variation resulted in situations where 95% of management actions result in no improvement. People struggle with variation but as Dr. Deming said if you fail to understand this concept you fail to improve. Understanding variation could be the strongest asset that Six Sigma brings Read More …