Managing Customer Value
The steps of the scientific method can be summarized like this, Observation, Explanation and Testing. This method is the basis for just about every problem-solving method. We might call it the Granddaddy of research experimentation. I think it is worth a review more often than we actually do. The basic logic behind the method, I believe will help you Read More …
People sometimes try to get too much from experimentation. They think it will do more than it really is meant to do. Experimentation should be considered when we want to compare a small number of alternatives to select the best. Even if we do, experiments don’t normally generate new options and don’t typically optimize anything. They Read More …
In next week’s Business901 podcast, I had the pleasure of interviewing Saul Kaplan, the author of The Business Model Innovation Factory: How to Stay Relevant When The World is Changing. An excerpt from the podcast: Joe: Can a mature company afford to take that risk with their brand, to do that type of experimentation and Read More …