Managing Customer Value
What prompted this post was a blog post on American Express Open Forum by Chris Brogan. Chris is one of my favorite bloggers and someone that I have always held in very high esteem. However, when I read his post it left me the impression that he made Affiliate Marketing seem like an easy way Read More …
This should not surprise people, but I have read the Duct Tape Marketing Book a couple of times. I even remembered that this guy from Indy and a person from Fort Wayne was mentioned in the book. To make a long story short, I went to visit a potential client, and he asked if this Read More …
In the legal profession it is a joke that if you can get a file to be over one inch thick that it will start contradicting itself. Is that they way your most important document in your organization should be constructed? People may look at The One Page Business Plan for the Creative Entrepreneur as Read More …