framework Archives

SALES PDCA Framework for Lean Sales and Marketing

Posted onMay 24, 2011February 14, 20254 Comments

SALES PDCA is the framework I use for the process that takes place in the customer groups. It is nothing more than a standard PDCA cycle except the SALES part of the framework is where the sales team gets its directions and coaching from the team coordinator and value stream manager. Within the actual PDCA Read More …

Future Framework for Understanding your Customers

Posted onDecember 31, 2010November 12, 2017

I think this is an interesting framework that is worth exploring this year. This decision model closely resembles where I think sales and marketing is headed. Our efforts will not be based on the traditional metrics as we know them now but how our stories, our content is being interpreted by our customers. For example, Read More …