Managing Customer Value
Joe Swartz and Mark Graban co-authors of Healthcare Kaizen: Engaging Front-Line Staff in Sustainable Continuous Improvements were my guests on the Business901podcast, Engaging Front-Line Staff with Kaizen. Below is a transcription of the podcast. From the Book Description: Healthcare Kaizen focuses on the principles and methods of daily continuous improvement, or Kaizen, for healthcare professionals Read More …
Joe Swartz and Mark Graban co-authors of Healthcare Kaizen: Engaging Front-Line Staff in Sustainable Continuous Improvements were my guests on the Business901podcast. You can read an excerpt from the podcast, Engaging People in Healthcare with Kaizen. The book focuses on the methods of daily continuous improvement, or “Kaizen,” for healthcare professionals and organizations. I would Read More …
There has been a fair amount written about designing a customer experience and more specifically how the interpretation of theater can help. The most ready reference on the subject is Interactive Services Marketing by Ray Fisk, Steve Grove and Joby John. Service theater is based on the metaphor of services as theater, which they have Read More …