thru Adaptive Marketing Practices
Next week’s podcast is with Kevin Allen, author of a very unique book called The Hidden Agenda: A Proven Way to Win Business and Create a Following. Kevin comes across initially as someone from the Mad Men era. He worked with the McCann World Group, the Interpublic Group, and Lowe Worldwide, where he helped gain Read More …
Actress Julianna Margulies shares a fun fact about her father: that he wrote the classic Alka-Seltzer commercial jingle “Plop, Plop, Fizz, Fizz.” Complete video at: http://fora.tv/2010/02/22/TimesTalks_A_Conversation_with_Julianna_Margulies Julianna’s description on the #1 ad of all time was not crystal clear, I assume it was “Oh I wish I was an Oscar Meyer Wiener”. The other mention Read More …
My guest on the podcast Joseph Michelli takes you through the Zappos company culture now and what may be the future. Joseph’s latest book, The Zappos Experience: 5 Principles to Inspire, Engage, and WOW has generated my interest on the relationship of employee and customer experience as demonstrated in my blog post, Is Zappos the Read More …
In a recent Blog post What political campaigns can teach business, I discussed how using a similar strategy could be one of the most productive methods of creating immediate business. One of the most important processes of getting anything done is always clarity and keeping your organization updated. Turning strategy into tactics into action requires Read More …
Essential concepts in the new way of thinking about marketing is that customers are always co-creators of value. It’s the way that the customer sees value, whether it’s in the physical good, or if it’s in a service or a combination of both of those and if they don’t see a benefit to them they’re Read More …
This Ted video offers some great ideas about design in a a spectacular (and often quite funny) slide deck of surfer-turned-designer David Carson work and found images. He also exposes some surprising description of several prominent magazines handling of sensitive media. Lean about Design, Discover and Humor and not in any particular order. Related Information: Read More …