Managing Customer Value
Joe: Now, many of my listeners and myself have been running simulations and board games as trainers for a long time. Do we need to be upgrading our skills? I mean, have you converted any of these old simulations, let’s say, to present-day gamification methods? Karl: Yeah, two things about that. One, gamification doesn’t always Read More …
How do you captivate and engage today’s audiences? It’s simple, use multiple platforms says award-winning transmedia writer, game designer and author, Andrea Phillips. If you cannot wait for the podcast her new book, A Creator’s Guide to Transmedia Storytelling provides a fantastic introduction. Transmedia Storytelling is a story experience both for and with an audience Read More …
Games are invading the real world — and the runaway popularity of Farmville and Guitar Hero is just the beginning, says Jesse Schell. At the DICE Summit, he makes a startling prediction: a future where 1-ups and experience points break “out of the box” and into every part of our daily lives. PS3 Games – Read More …
Games have changed the way we play and the way we work. In the blog post Salesforce.com’s Chief Scientist on Why Gamification is the Future of Work, it says, Rangaswami outlines how and why gamification will shape the future of work. As a new generation of knowledge workers land in jobs at organizations big and Read More …