Managing Customer Value
Harnessing the Voice of Your Customers In today’s digital age, where competition is fierce, understanding your customers’ needs is vital for businesses to succeed. Companies are investing more in customer experience management (CXM) by personalizing the customer experience, collecting feedback, and analyzing customer data. A customer advisory board is a valuable channel that allows businesses Read More …
Email marketing campaigns remain a cornerstone of go-to-market strategies for businesses around the globe. As companies vie for their audience’s attention in the crowded digital space, email marketing offers direct communication with potential and existing customers. However, not all email campaigns are effective. Understanding why email marketing campaigns fail is essential to ensure businesses harness Read More …
A Funnel of Opportunity is an effective 12-step process to help you achieve your goals. This process is designed to work from the known to the unknown and, through iterative steps, will help you better understand your customers and the markets you participate in. Step 1: Identify Target, Key Customers The first step in identifying Read More …
The Art of Strategic Positioning: Unlocking the Power of a Strong Brand Portfolio Strategic positioning has become more crucial in today’s highly competitive business landscape. As companies strive to gain a competitive edge, they increasingly realize the power of a strong brand portfolio. A well-crafted brand portfolio helps businesses differentiate themselves from their competitors and Read More …
An Omnichannel Marketing Strategy is an approach where businesses create a seamless and integrated customer experience across multiple channels. An Omnichannel strategy ensures consistency and continuity across all touchpoints instead of focusing on individual channels like social media, email marketing, or traditional advertising. Businesses can engage with their customers at different stages of their buying journey Read More …
The business world is driven by many factors, of which the perception and preference of a brand by its customers stand paramount. It is not just about what products or services a company offers but how the consumers perceive the brand and how much they prefer it over competitors. This is where the pivotal role Read More …