Managing Customer Value
The OODA loop process has long been recognized as a powerful decision-making and strategic planning framework. At its core lies implicit guidance and control, a critical yet often overlooked aspect that shapes situational awareness and drives effective action. This hidden driver is crucial in how individuals and organizations observe, orient, decide, and act in complex Read More …
Quantum Insights for Empowerment and Connection in Sales Practices Understanding Resilient Relationships: Whether in personal or professional settings, the ability to connect deeply and maintain that connection through challenges defines the strength of these relationships. Resilient relationships are not merely about getting along; they involve mutual respect, understanding, and collaboration. For instance, consider a sales Read More …
Being able to connect with customers in meaningful ways and gain insight into their experiences has become a key goal for companies wanting to create positive customer relationships. Narrative is a powerful tool for understanding customers, learning from their experiences, and ultimately creating successful brand efforts. This article will explore the benefits of capturing customers’ Read More …
Narrative marketing is a powerful tool that can be used to capture and share customer experiences while also leveraging them to increase customer engagement and drive sales. It is an approach to marketing that centers around storytelling and the idea of capitalizing on customers’ experiences to draw people into your brand. Narrative marketing is not Read More …
Compensation is a key factor in employee retention and satisfaction, and the sales department is no exception. Businesses must ensure their sales force is adequately compensated for their efforts to generate revenue. However, many organizations rely solely on salary-based compensation plans instead of including other metrics to reward their sales teams. When it comes to Read More …